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My Top 10 Tips For Web Design in 2024

Diving in to 2023 and looking forward to 2024, we have seen some really exciting developments and innovations, with more on the horizon for 2024.

Let’s jump in to what is forecast for next year and beyond in the Wicked World of Web Design!

UX Writing:

“The process of choosing the right words for a digital product.”

UX writers create copy to help users navigate a website, app, or piece of software, like the text you find on buttons, menu items, notifications, and error messages. It also means working on larger chunks of content, support documentation and style guides, often specialising in certain fields like finance or visual arts.

UX Dark Mode

I’ve been a huge fan of Dark Mode for some years now, so what does it mean?

Until recently, web designers have chosen to design sites around traditional white backgrounds, emphasizing cleanliness, simplicity and minimalism.

More recently, dark backgrounds are expected to be much more utilised in 2024, with the real winners being energy saving and reduction of visual fatigue. Dark mode reduces the strain on the user's eyes, making the display more comfortable to view in low-light conditions. However, it can also extend the battery life with OLED or AMOLED displays, while they use less power to display darker colors than lighter ones.

Incorporate this trend, it’s advisable to work with a combination of colors and contrasts that do not lose text visibility.

VR and AR Integration

The integration of Virtual Reality (VR) and Augmented Reality (AR) into web design may well become the norm and used much more extensively moving in to 2024 and beyond. Creating an interactive and immersive platform for users, these technologies will be particularly useful for businesses showcasing products in a 3D environment.

Consider the use of VR in a virtual trial room, or fashion eCommerce platforms, even more impressive, AR-based interactive 3D menus for online food ordering.

Imagine how VR will be able to re-shape the travel and tourism industries?

Voice-Activated Interfaces

We have seen voice recognition technology become so much more sophisticated, and can really expect more websites to offer voice-activated functions, including navigation. Improvements in accessibility are already providing innovative ways to interact with websites, with improved voice navigation anything is possible.

Further enhancements could see advanced voice commands for sorting, filtering, or even creating content. Dictating product reviews or blog post directly onto the website are already possible. It’s already possible to edit formulas, write, edit, improve and interpret formulas for you with the ability to "decipher" formulas and to analyse and offer simplifications.

Holographic & 3D Interfaces

Technology companies are currently investing heavily in holography, to allow us to interact with websites through 3D holographic interfaces. This will completely change the way we perceive and engage with digital information.

Imagine being able to “step into” a website and find your way around as you would in the physical world, revolutionising the reale estate industry, not to mention tourism, and education.

Verification & Personalisation

We already have the capability to sign in to a website securely with a fingerprint. The implementation of more sophisticated biometrics like facial recognition and iris scanning could enhance security while allowing deeper personalisation.

Imagine an eCommerce site that recognises you immediately and tailors your shopping experience, right down to your personal greeting and custom product range.

Animation & Scrolling Effects

Techniques to transition between section and pages, Animations and smooth transitions continue to make websites more interactive and engaging. Many site builders have these features built and I must admit WIX is certainly leading the way with their new STUDIO design platform. Developers conversant with these, or able to custom code animations and transitions in web design, are becoming more and more sought-after.

Whether it’s SVG animations, handmade elements, full-fledged parallax scrolling, or innovative menus, these web design trends are catching everyone’s eye.

User-Centric Design

It is estimated that around 80% of users are predominantly mobile users. Responsive web design trends and mobile-first strategies are critical for user-centric design. In the near future, design is expected to be all about enhancing user engagement through intuitive navigation and interactive elements. A crucial element for eCommerce web design, as the user’s experience directly impacts sales and brand loyalty.

Grid Lines

Grid lines have been around for a couple of years now but are becoming so much more important. They give site visitors a feeling of order and simplicity, making your website easier to digest. Adding a modern, visually interesting aesthetic, grid lines are used to create a clear layout that looks almost futuristic. It’s not just visually engaging, it also gives your site a valuable sense of order.

Visual StimulaTION

More than ever, dynamic product photography and video footage are an essential element to develop the soul of your website.

Many UX designers underestimate the importance of good photography in web design. But in fact, the visual elements in web design are essential elements to make your website look professional, and most importantly, tell the story of your brand, your products, and services. Imagery is more than just decoration, it visually tells your story.

Geotagging and naming images properly as well as adding alt-text has a huge impact on your searchability.


We're seeing a huge shift in website design trends, BOLD typography and white space to the integration of AI, website design trends are shifting towards more dynamic, interactive, and personalized experiences.

Web design trends for 2024 are many and varied, designed to support a quality user experience.

It’s an exciting time to be involved in the world of web design, and it will be fascinating to see where these web design trends take us in the coming years.

For more information or to discuss your web project call me - Vicki: 0481 543 772 or click below.


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