Ok so I received an EDM from a fellow marketer recently, and coming from a hospitality and retail background it really hit home. I had very little idea that other people just didn't get this, or that it was so badly portrayed. Please see and extract from that email below and we can discuss this further; "Hi VICKI,
If I have to clarify this question one more time I'm going to scream!
It get's my goat that so few people are able to answer this question correctly, tha