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What Is Content Marketing?

Ensure useful content is at the core of your marketing!

Content Marketing encompasses marketing activity that involves the creation and sharing of online material. In reality videos, blogs, and social media posts are all part of your content marketing. They do not specifically promote your “brand” but the intent is to stimulate interest in your products or services and connect with people interested in those.

"Social media is an integral part of content marketing."

Traditional marketing is becoming less effective by the minute, with increased online activity and the lower sales, or need, for traditional marketing material, we may even see it disappear completely in a very short period of time. As forward-thinking marketers we know there are better ways to be competitive, communicate with our customers and ensure your products and services are visible and able to be found.

Enter content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

Providing truly relevant, interesting and entertaining “stories” through a myriad of platforms, provides useful content to your customers and assists them in solving possible issues.

Content marketing is used by leading brands and Industry research shows that vast majority of business marketers in Australia are using content marketing. It is being used by many prominent organizations around the world, including Microsoft, John Deere, MYOB, Lorna Jane and many more - and just as successfully in Australia.

Small businesses that develop and execute content marketing, often by a one-person or small family business are making it work for them around the world. Hiring a professional content creator can help build your personal brand by publishing content across the many online platforms and social media, but ultimately you are the one that knows your business.

Where to start? A cleverly built social media and content marketing effort can well and truly stamp your brand as an authority in your field, not just in Australia but also Internationally.

To succeed with content marketing, you need to be committed, truly believe in yourself, your business and the benefits content marketing can bring you. Once you have grasped the basics and your efforts are more mature, you will see results. Cost savings, sales, and more educated customers is just the start. Using only organic methods, it may take up to 12 months to see results, but with a small budget well spent, we see the content work time and time again. In reality it is a simple process but can be difficult to understand.

A well crafted and boosted Facebook post, for instance can reach far beyond your traditional marketing methods and may bring new customers in from fields you never expected. Knowing which platforms your customers and potential new clients frequent is the most beneficial knowledge to obtain. Not all digital and social platforms are right for every business, get to know your customers and where they “hang out” online.

Know your customers and Ensure useful content is working for you. We can help.

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