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Why Do I need a Website For My Business?

No matter what industry your business’s online presence has a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a decision as to which business they will choose for their purchase or service.

Having a strong online presence, specifically a website, can be the difference between success and failure in this digital age. And the quality of your website impacts your results directly.

I've helped numerous companies of all shapes and sizes create their digital presence. In some cases, small business owners are hesitant to get online because they feel they just aren't good at all the tech stuff and don't feel confident or understand how to manage a website. Other times, companies are concerned about the price.,, but seriously how could you NOT promote your business with an outstanding website? IT IS YOUR MODERN-DAY SHOP FRONT!

Realistically, there’s a solution out there that will work for you, no matter how small or large your business is. If you still need convincing, here are the top reasons it’s important for your business to have a website:

1. Credibility

One of the main reasons you should have a website for your business is to ensure your business is credible, and remember you can't own a site without an ACN or ABN as a business operating here in Australia. There are literally hundreds of providers offering a similar service to yours. You can ensure your business stands out by having a website that looks good and clearly communicates quality information to potential clients/customers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

2. Brand

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business, products, or services.

3. Leads

Done well, the biggest reason to have a website for your business is it really can, and does, increase your chances of getting leads. Once people find you online and become interested in your product or service they want to know more and know how to contact you thanks to the information on your website provides. This gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

4. Organic Traffic

Once you're online and have an SEO-optimized website, you have a much better chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results, giving you the opportunity to drastically increase your customer base.

5. Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy, resulting in them calling one of your competitors. A website can lead to reduced calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

6. Updates And Announcements

Since your website is 24/7, it's easy to post updates and announcements, just like these blogs, to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

7. Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.


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